Have you ever wondered why the clients you attract aren’t the right fit for you? Maybe you’re aiming for higher-end clients but aren’t sure how to reach them. Good news: you can change that with the right messaging.

Messaging is how you talk to your audience through your copy.

Good messaging speaks directly to your ideal client and motivates them to connect with you.

How a message lands is more important than the exact words you use. To connect with clients, you need to understand what they care about and how they feel—then show them why you’re the perfect fit.

If you’re wondering how to attract better clients, the answer starts with copywriting. Think of copywriting as the magic trick that can transform your business. It’s the art of using words to grab attention, build interest, and get people to take action.

Imagine having the ability to craft messages that make people not only interested but genuinely excited about working with you. That’s the power of good copy—whether it’s an about page that shines, a website that speaks to your ideal client, or emails that connect on a personal level.

The key to great copy is understanding your audience. A skilled copywriter digs deep into what makes your service unique and uses that to speak directly to potential clients. It’s like knowing exactly what to say to make someone smile, laugh, or nod along. Great copy makes people feel seen and understood—and moves them to take action.

With strong copywriting, your brand stands out. You build trust, connect with people, and ultimately drive more sales. It’s all about making that personal connection—making clients feel like you understand them and that what you offer is exactly what they need.

Improve your BIO with Chat GPT

If your messaging isn’t landing, start with your bio. Does it feel flat or generic? Here’s an example of a basic bio:

“Welcome to [Your Company Name], where ______________________. With a passion for design and an unwavering commitment to craftsmanship, we _________________spaces that inspire and transform.”

This might sound nice, but it doesn’t tell a story or connect on a personal level. When you talk to everyone, you end up talking to no one. A great bio should speak to the heart of your ideal client.

Instead, try something like this:

“Welcome to [Your Company Name], where your dream home takes shape. We create spaces that reflect your personality and the spirit of your family. Whether you need pet-friendly rooms or elegant areas for hosting friends, we make sure your home fits your lifestyle and needs. From the initial consultation to the final touches, we’re with you every step of the way—making your design journey smooth and fun.”

A framework to rewrite your team’s bio’s:

Steps to Implement Writing Bios for Your Team

1. Identify Key Strengths: Gather the team and identify the unique strengths and expertise each member brings to the company. Make a list of each person’s specialties and how they contribute to the overall mission of the business.
2. Define a Consistent Tone: Establish a consistent tone and style for all bios. Decide if you want the tone to be professional, friendly, or a mix of both, and ensure that everyone’s bio aligns with this voice.
3. Highlight Individual Expertise: Craft each bio to emphasize the person’s experience and unique role within the team. For example, “John Smith, Lead Designer, brings 15 years of luxury design experience to our team, with a passion for creating timeless, elegant kitchens and baths.”
4. Connect to the Brand Story: Tie each team member’s bio back to the company’s mission. Show how each person contributes to the brand’s promise of delivering luxury and personalized design experiences.
5. Humanize with Personal Touches: Include a personal detail to make each bio relatable. For example, “Outside of work, John enjoys experimenting with gourmet recipes, which helps him understand the needs of a functional kitchen firsthand.”
6. Keep It Client-Focused: Make sure that each bio explains how the person’s role benefits the client. For instance, “Mary’s expertise in material sourcing ensures that every project uses only the finest finishes, adding value and beauty to your space.”
7. Review and Revise Together: Have the team review all the bios together to ensure consistency and flow. Make sure that each bio complements the others and builds towards explaining the collective expertise of the team.
8. Use Active Voice: Write each bio in active voice to keep them engaging and direct. Avoid passive constructions to make the bios more dynamic.
9. Draft, Test, and Refine: Draft the bios and test them on your website or marketing materials. Get feedback from clients or stakeholders, and refine as needed.
10. Update Regularly: Revisit the bios periodically to ensure they reflect any new skills, roles, or projects. Keeping them updated ensures they stay relevant and impressive to potential clients.

Who are you talking to?

The secret to creating great copy is knowing your ideal client inside out. Think about it like talking to your best friend—you know what they care about, what makes them laugh, and what they need to hear. When you know your audience that well, you can use words that speak directly to them.

Imagine you’re selling a DIY kit to your social media audience. You wouldn’t use formal language—you’d speak their language, show that you get them, and use words that build a connection. It’s like knowing the secret handshake that instantly builds trust.

Understanding your ideal client means you can write copy that grabs their attention, speaks to their needs, and shows them how your service is the answer they’ve been looking for.

Want to start writing better copy? Start by getting to know your clients better.

What do they have in common? What do they value most about your service?

Grab this avatar workbook and think about your favorite clients.

You can also use tools like ChatGPT to help you brainstorm ideas and craft your messaging. ChatGPT is like a research assistant—it can help you understand different perspectives, generate ideas, and even rewrite drafts in a more compelling way. It’s not perfect, but it’s a great tool to get you started.

With the right messaging, you can transform your business. Clear, personal copywriting helps you connect with the clients you want and build a brand that stands out. Start now—you’ll be surprised at the difference it can make.

Read more: How to train AI to write in your style

https://designappy.com/how-to-train-ai-to-sound-like-you/