Train AI to Match Your Style: ChatGPT for Consistent and Impactful Copywriting

Hey friends! Today, I’m going to show you how to use ChatGPT to create consistent, impactful writing for your business. If you want to improve how people see your business, start by improving the way you talk about it. Begin with finding your brand voice!

In today’s digital world, a clear and consistent brand voice helps you stand out and connect with your ideal clients. A well-defined brand voice builds trust and makes people feel comfortable working with you. In this guide, I’ll show you how to use ChatGPT to shape your brand voice and improve your copywriting. Plus, there’s a download for our Ideal Client Avatar (ICA) workbook so you can really nail your messaging.

Why Brand Voice Matters

Your brand is how people remember working with you. Your brand voice is the personality of your brand in words. It’s the tone, style, and emotion in all your written content. A consistent brand voice helps your audience recognize you across different channels, making it easier for them to connect with your brand.

When used effectively, a well-defined brand voice:

• Builds trust and familiarity
• Reflects your unique values and mission
• Aligns with your Ideal Client Profile (ICP), increasing engagement
• Makes your copy consistent and effective across all channels
• Shows professionalism

How to Define Your Brand Voice Using ChatGPT

Step 1: Analyze Your Current Brand Voice

What do you sound like right now? Copy and paste three pieces of your writing from your website, social media, or emails into ChatGPT. Ask ChatGPT to analyze your brand voice and create a summary for you. Once you have this summary, look at it and see if it needs any improvement.

Step 2: Describe Your Brand’s Personality

Think about your brand as if it were a person. What words would you use to describe it? Maybe “friendly,” “professional,” or “fun.” Use ChatGPT to brainstorm these traits by asking questions like:

What are some brand voice traits that would suit a [type of business] trying to connect with [target audience]?

Step 3: Identify Your Core Values

Your brand voice should reflect your core values. Are you all about sustainability? A seamless process? Great client experiences? Ask ChatGPT questions like:

What kind of tone would a brand focused on sustainability use?
How would a brand sound if it wanted to prioritize friendliness and approachability?

Step 4: Find Your Tone and Style

Think about your audience. Do they like a professional tone, or do they prefer something casual and friendly? Should your language be technical or conversational? ChatGPT can help refine sentences to match these tones:

Can you make this sentence more formal or friendly?

Consistency with ChatGPT: A Brand Voice Example

Just like a brand kit has your fonts and colors, you need a consistent voice for your business. Consistency is key. When you use ChatGPT, you can practice refining and polishing your content to match your brand voice.

Once you have a summary of your brand’s voice, you can use it to improve all your copy. Your proposals, onboarding emails, and social media posts will all sound like they belong together.

Improve Copywriting with a Strong Brand Voice

Copywriting is all about writing content that engages, informs, and persuades your audience. It communicates your brand’s message in a way that resonates with your ideal client and makes them take action—whether that’s buying a product, subscribing to a service, or just learning more. Good copywriting builds trust, strengthens connections, and ultimately drives engagement and conversions. In a world full of competing messages, great copy helps you stand out.

Use ChatGPT for Various Copywriting Tasks

ChatGPT can help with everything from email marketing to social media. Here’s how it helps:

• Better Alignment with ICP: ChatGPT generates content that aligns with your ideal client’s needs.
• Time Efficiency: ChatGPT can quickly produce drafts that match your brand’s tone, so you can focus on editing.
• Enhanced Creativity: ChatGPT sparks new ideas, helping you stay fresh while keeping your brand consistent.

Define Your Ideal Client Profile with Our Free ICA Template

Next, let’s refine your brand voice by getting clear on your Ideal Client Profile (ICP). We created an Ideal Client Avatar (ICA) template to help you understand your target customer’s needs and preferences. Download it below and use ChatGPT to help you learn more about your ideal client.

[Download the Ideal Client Avatar Template]

Once you know who your ideal client is, give them a name and ask ChatGPT to create a summary for you. Save this ICP Summary alongside your brand voice.

Getting Started with ChatGPT as Your Writing Assistant

Now that you have your ICP and brand voice summary, it’s time to use ChatGPT as your writing assistant. Just like a skilled assistant, ChatGPT works best with the right context. Think of it like hiring a chef: if you give them a detailed recipe, they can make exactly what you want. Without guidance, though, it might not be what you hoped for.

When you use ChatGPT without much guidance, you get general responses. But if you provide specifics—like your ICP, brand voice, and a clear task—you get better, more focused results. This saves time and reduces the back-and-forth.

Setting Up ChatGPT as an “Expert” Assistant

Here’s how to start:

1. Provide Key Context: Share your ICP and brand voice summary with ChatGPT. This helps it understand who your clients are and what tone it should use.
2. Request Expert Assistance: Ask ChatGPT to act as an “expert copywriter” for your industry. For example:
   You’re an expert copywriter who understands [your industry]. Please write a social media post that speaks directly to [describe your ideal client] using a [insert brand voice traits like friendly or professional] tone.
3. Focus on Specific Tasks: Instead of asking for broad help, ask for specific pieces of copy: a social media post, product description, or tagline. This makes sure ChatGPT focuses on one thing at a time, so the results are more accurate.

Using ChatGPT as an “expert” assistant lets you create more impactful content that needs less editing.

Expert Personas for Interior Design, Construction, and Kitchen & Bath Showrooms

Here are expert personas you can use with ChatGPT to get professional help for different tasks:

1. Marketing Copywriter: Creates persuasive copy for campaigns and newsletters.
2. Social Media Strategist: Designs content for Instagram, Facebook, and Pinterest.
3. Sales Copy Specialist: Writes compelling product descriptions and service explanations.
4. Content Marketing Writer: Creates blog posts, articles, and guides.
5. Brand Voice Consultant: Ensures all content matches the brand’s voice.
6. Public Relations Content Specialist: Writes press releases and pitches.
7. SEO Content Specialist: Develops content that’s optimized for search engines.
8. Email Marketing Specialist: Crafts email campaigns to nurture leads.
9. Lead Generation Copywriter: Creates content for lead magnets and landing pages.
10. Product Description Writer: Writes detailed product descriptions.
11. Customer Engagement Specialist: Designs loyalty-focused copy for retention.
12. Crisis Communication Specialist: Helps with sensitive communications.
13. Video & Script Writer: Creates scripts for video content.

With these personas and your defined brand voice, ChatGPT helps you save time, create great content, and keep your messaging consistent across all channels.

Learn more about Messaging